A project for Telefónica to present the 5G technology at Mobile World Congress, the world's largest exhibition for the mobile industry.
We were comissioned by Domestic Data Streamers to make all the art direction and production. The main concept was to create a conversation between the real and the virtual world. What Telefónica wanted to show, was divided into 6 internal projects, based on 5G connectivity.
The first, was about to create a TV virtual experience, the second,was 'Internet para todos' a Telefónica project to bring internet everywhere in the world, the third, talked about the benefits of blockchain applied in the industry, the fifth was evolving to 5G, a game to show the fast connection between the real world and the virtual one through a ball, the last one was 'Aura' a virtual assistant made by Telefónica.
To make the experiences more understandable and entertaining, we used interactive displays together with VR and AR technologies with Eyesberg.
Title - Telefónica MWC 2018
Client - Telefónica - Domestic Data Streamers
Year - 2018
Project typology - Events